For the purpose of measuring reach and monitoring the success of advertising campaigns, we use services provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). These services include the web analysis service Google Analytics with the aid of Google Tag Manager.
Google Analytics is only used if the website visitor gives their consent (Article 6(1)(a) GDPR). Google Analytics collects a bunch of data that lets us figure out how you use our website (e.g. URLs visited, duration of visit, browser and operating system used, etc.).
This data is only displayed to us by Google in aggregated and anonymised form, so we do not have direct access to it. However, Google may also enrich this data with other data collected through the use of other Google services such as YouTube, Google Search, Gmail, etc. Users can find information about Google’s data processing here (link).
Users can prevent Google from processing their personal data by preventing the storage of third-party cookies, e.g. by deactivating cookies in the Cookiebot cookie manager contained on this website, by using the ‘do-not-track’ function of their browser, or by rejecting cookies via settings in browser add-ons such as ublock or ghostery. Users can find information on how to object to and delete data from Google here (Link).